I really like that this cable can both fast charge my phone and have such an soft flexible feel to it.I like that there's a number of magnetic rings that can be used to keep the cable in a neat ring.The magnets are not strong enough to have a tight wind 1 magnet loop instead of the 2 magnets per loop. But it is strong enough to keep them together.The pictures that are part of the product description do not show that between each magnetic collar is a single silicon sleeve. I was expecting a braided cable with a single silicon sleeve from plug end to plug end with this magnetic collar clamped on the cable. But there are 10 magnetic collars with 9 segmented silicon sleeves wrapped around the woven cable. This is not a deal breaker, but just something to mention.I looked at the pictures that are in the product description showing how strong the cable is. I like that it claims to be strong, but I do not plan to test that theory. I did tug at it some both when it was coiled up and when it was fully extended, and it does feel very sturdy. The connections (both USB-A and USB-C side) looks to be well built. I have had others that the sleeve started sliding on/off and exposing the soldering points. It doesn't appear that I will have that problem with this cable.Bottom line. I believe the cable is at a good price point for what you get. God, sturdy and flexible cable.